Periods aren't pleasant for anyone, but for transgender men and boys, periods can be a massive source of gender dysphoria. This problem is made worse by the fact that mainstream menstrual hygiene brands market themselves exclusively towards women. Andrios presents a refined, affirming alternative with a design inspired by ancient Greek masculinity, the name Andrios coming from "andr," the Greek root word for "man," and "Helios," the ancient Greek god of the sun.
Brand Voice:
Masculine
Refined
Classical
Supportive
Refined
Classical
Supportive
What I Executed:
Naming & logo
Package design
Copywriting
Advertising
Package design
Copywriting
Advertising
Advertising
