![](https://cdn.myportfolio.com/69496d8b-a0d0-418b-8e6f-82f467f8f13d/3edd6bd0-0ed1-4247-be3c-908ad2014fbf_rw_1920.jpg?h=6d7b39ed08308cad51dea895d83f66a2)
Periods aren't pleasant for anyone, but for transgender men and boys, periods can be a massive source of gender dysphoria. This problem is made worse by the fact that mainstream menstrual hygiene brands market themselves exclusively towards women. Andrios presents a refined, affirming alternative with a design inspired by ancient Greek masculinity, the name Andrios coming from "andr," the Greek root word for "man," and "Helios," the ancient Greek god of the sun.
Brand Voice:
Masculine
Refined
Classical
Supportive
Refined
Classical
Supportive
What I Executed:
Naming & logo
Package design
Copywriting
Advertising
Package design
Copywriting
Advertising
![](https://cdn.myportfolio.com/69496d8b-a0d0-418b-8e6f-82f467f8f13d/5a4100e1-b795-465c-89aa-5640ce8a7b11_rw_1920.jpg?h=90e011fb2c29bf5807ccab6aba9c4aa2)
Advertising
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![](https://cdn.myportfolio.com/69496d8b-a0d0-418b-8e6f-82f467f8f13d/253d8afc-7053-4d57-8667-465be14b39fb_rw_1200.png?h=1f4735cc36eb3b4db8f2088a6bf92144)
![](https://cdn.myportfolio.com/69496d8b-a0d0-418b-8e6f-82f467f8f13d/6536117f-f2ce-41fb-83d5-0831436e472e_rw_1920.jpg?h=c76795ef9e7db9bfdd34fb225f72dde9)