Every year, hundreds of thousands of people trek the ancient Camino de Santiago, a pilgrimage route ending in the city of Santiago de Compostela, Spain. Despite the many organizations offering accommodations in the various towns and cities the peregrinos (pilgrims) pass through, not one offers support in the wide expanses of natural area travelers must traverse. Peregrino Pitstop seeks to fill this hole by installing unintrusive rest stations along the most common routes for travelers to refill water, seek shelter from the summer sun, and learn about the areas they’re travelling through.
Brand Voice:
Peaceful
Historical
Natural
Historical
Natural
What I Executed:
Naming & logo
Brand identity
Copywriting
App presence
Print collateral
Poster campaign
Signage
Advertising
Brand identity
Copywriting
App presence
Print collateral
Poster campaign
Signage
Advertising
Advertising
