What’s worse than your teacher trying to convince you some boring dead painter is cool? Your parents dragging you to a museum to actually see the dead dude’s paintings! Many children find art history boring and inaccessible, making museums more tortuous than painting the ceiling of the Sistine Chapel. While many museums have tried to solve this issue with special programming for children, it’s just baby versions of the stuffiness kids don’t like. Enter Museum Mayhem, a brand that provides programming services and educational materials to museums to reel in too-cool-for-school kids. Museum Mayhem uses humor to make art history more approachable and engages children’s natural sense of curiosity to keep them hooked.  
Brand Voice:
Irreverent
Engaging
Humorous
Approachable
What I Executed:
Naming & logo
Brand identity
Copywriting
Publication design
Print & 3D collateral
App presence
Advertising  
Collaboration with the Metropolitan Museum of Art
Advertising
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