Love them or hate them, vampire stories aren’t going anywhere. However, how vampires have been depicted in popular media has changed dramatically since Bram Stoker brought these bloodsuckers into the spotlight with Dracula. This publication seeks to explore modern developments in vampire lore and answer the enduring question: “Why do vampires keep getting less scary and more sexy?”
Brand Voice:
Victorian
Gothic
Humorous
Creepy
Mysterious 
What I Executed:
Naming & logo
Publication design
Copywriting
Cover design 
Advertising
Advertising
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