We depend on the hard work of doctors and medical researchers to protect and improve our health. But sometimes, doctors are dangerously wrong. And when doctors are wrong, they can spark entire movements based on deadly misinformation. This publication explores doctors whose work hindered or reversed medical progress and the movements that sprung up around them, hoping to uncover why people can be susceptible to these modern snake oil salesmen.
Brand Voice:
Sobering
Provocative
Informative
Provocative
Informative
What I Executed:
Naming
Publication design
Cover design
Copywriting
Advertising
Publication design
Cover design
Copywriting
Advertising
Advertising
