Tornados: powerful, devastating, awe-inspiring. It’s no wonder storm chasers put their lives on the line to pursue these storms. But sadly for the casual storm chasing enthusiast, this hobby has some pretty high barriers to entry, including: expensive equipment, geographical location, and, of course, incredible physical danger. Forecast is a fantasy storm chasing league mobile app that allows casual fans to take a more active role in their hobby, socialize with other fans, and raise money for disaster relief all from the safety of their couch.
Brand Voice:
Adventurous
Rugged
Thrilling
Rugged
Thrilling
What I Executed:
Naming & logo
Mobile app design
Advertising
Mobile app design
Advertising
Advertising